If you are running a tow truck business, there is a chance you might have thought of different ways you can step it up and make more profits. One way you can achieve that is through generating more leads for your business that normally comes after an affecting marketing strategy. The main goal of marketing is to connect your business to the right customers. An effective digital marketing happens after determining the demographics of your potential customers, on aspects such as where they live, where they hang out online, what products interests them and the kind of people they listen to when making purchasing decisions.
If you are looking forward to put your business up there in the digital channels, here is how to go about it.
Small to medium businesses advertise on Facebook. Facebook platform presents and effective way to market any business to any audience. What makes Facebook marketing very effective is because of advanced pixel and targeted marketing. Facebook allows you to target a specific audience based on interest, location, age, sex, online behavior among other factors. To create a Facebook ad is very easy, as you only need a solid headline, some form of description, images and a link to a landing page. The Facebook ad manager also makes it easy to try different tests as well as carrying out analytics.
Google My Business
Ranking on Google My Business (GMB) is one of the most effective and powerful things you can achieve with your listings. If you run a local business, and you are targeting local clients, GMB presents one of the most powerful strategies available to you, that you can utilize. GMB combines all your different Google platforms in one location, including Google Plus, Google reviews and Google Maps as well as Google analytics. It is one of the most effective ways to shout your brand out there and get the respect you deserve. GMB gives businesses credibility and visibility, and should be your number one priority.
There are different ways of advertising in Google, but of particular importance to me is Google AdWords. Every second, there are hundreds of thousands of searches executed by users on Google platform. Google AdWords has the highest potential of getting your business out there to be discovered. Despite it being a paid platform, AdWords have the potential to deliver relevant results to your customers as they search for your business. There is a quality score assigned by Google to your ad, based on Click Through Rate.
Digital marketers out there agree that content marketing has the greatest commercial impact as far as businesses are concerned. Content marketing involves the process of creating and distributing relevant and valuable content in a consistent manner in order to retain and attract a clearly defined audience and drive appropriate profitable customer action. Unlike paid advertising, content marketing is more concerned on long-term results, that come after enlightening your customers on valuable things they might be missing, or on how to do things in the right way, by offering them valuable information.